Where did the Backpacker Lady go? Turkey's Mobile Communications Industry is Changing
Geschätzte Lesezeit: 5 Minuten.
Länder und Kulturen
Identitäten und Werte
Turkey is changing. Western-oriented elites and middle-class consumers are often at odds with socially conservative, rural milieus. Tech-companies in particular need to tread carefully in trying to reach out to the broadest possible customer base. Recent strategies focus on “values” and “communities” – behind seemingly inconspicuous phrases and images, larger conflicts are lurking.